Kuttos Fashion Store

Kuttos Fashion Store™ is a Uganda-based up-scale ladies’ clothing store that has been in existence since 2016. The business started out as a small boutique but is now quickly growing to become one of Uganda’s and East Africa’s most treasured store.

At the time Kush & Kemet® was contracted to do a revamp (2018), the business had a fairly recognized name among Kampala’s female demographic but still lacked one crucial component i.e. a unique look to differentiate itself from all it’s competitors. We decided to focus on achieving just that. The store has since then moved into a much bigger space, expanded and also started to make deliveries to as far as South Sudan, Rwanda, Kenya and a few in Somalia.

We redesigned the logo to something simpler so it is more memorable. The hot-pink colour was maintained but reduced in favour of dark navy blue as the primary colour to give the brand a more luxurious look. The logo changed from the main graphic being a script ‘k’ in a circle to the name ‘kuttos’ in lower caps and with a hot-pint dot at the end to replace the previous circle.
For the first few months, we also promoted a full version of this new logo which read as ‘kuttos fashion store’ with the same styling and hot-pink dot at the end. The brief version of the logo was the end goal but there was a need to keep customers away of the transition.

Project

Brand Revamp

Client

Kuttos Fashion Store

What We Did

Rebranding, Interior Design, Social Media Ads